Challenges and Target User
Driveline is a data-driven baseball performance company, focused on developing pitching and hitting training with improved results. I was a main designer for the Driveline project, working closely with my creative director. The driveline reports we designed were part of a premium series of Driveline products that users can purchase.
The three main challenges for this project revolved around creating a new visual identity for the reports. We needed to:
1. Highlight individual products while still keeping them visually consistent.
2. Improve and effectively convey valuable sensor tracking and analysis data tailored to each individual athlete.
3. Provide efficient visual guidelines for their engineers to implement the new visual system we created in Python to make these reports more legible.
Project Focus
The first report we worked on in the report series was the Swing Profile, which analyzed batted ball results through swinging motion data that was paired with batted ball data. Before we started the redesign, we conducted a design audit with the Driveline team. In this meeting, we defined the areas for design improvement in their most recent report, discussed the information and message they wanted to convey to users through each chart type and table in the report, and got a general idea for the limitations that their backend team ran into when they generated their most recent PDF.
Feedback Collection
During the project, we met with our clients on a biweekly basis to get feedback during the design process.
My project manager set up Notion and Asana, (both project management platforms) for the Driveline team to track our project timeline and download final deliverables after we completed each design phase. We used Asana internally mainly for task management and processes tracking, and Notion for process documentation. We used software called Zeplin to generate assets and code form designs so we could hand them off to the Driveline team.
Final Delivery
Selected screens from Pitch Recommendations'
Project Impact
The design recommendations and standards that we created were used as guiding principles for Driveline’s backend team to translate and build in code. The design system we developed is currently being used in their new reports. Here are screenshots from the Driveline Baseball's Twitter feed showing the latest developments.
